My Story….


Hi, I’m Wairimu. I connect training technical institutions with their right learner.For over 3 years, I’ve operated at the intersection of digital marketing and technical education in Kenya. I’ve seen welding institutions with world-class workshops struggle with empty seats, while qualified students can’t find the right training. The disconnect isn’t in quality—it’s in marketing.
I founded Wairimu Leads Agency to bridge this gap. I’m not a generic marketing agency. I am a lead generation specialist for the welding and fabrication training sector. I speak your language: I understand the importance of NITA accreditation, the difference technical and university courses, and what employers are looking for in a graduate.
My expertise is building digital pipelines that connect your institution with the serious, motivated individuals who are ready to invest in their future—and yours.

My expertise is building digital pipelines that connect your institution with the serious, motivated individuals who are ready to invest in their future—and yours.

My Core Belief: A qualified lead is someone who understands the value of certification, is prepared for practical training, and sees welding as a career, not just a hobby.

What sets me apart:

  • Industry-Specific Targeting: I create campaigns targeting individuals searching for career advancement, not just “cheap courses.”
  • Funnel Architecture: I build systems that educate prospects on course value, vet their eligibility, and prime them for enrollment before the first call.
  • Data-Driven for Kenya: My strategies are built on local search data, mobile-first user behavior, and an understanding of the Kenyan vocational education landscape.

How I Help You Do it:

  • How I Help (The Simple Version):
    I Listen: I learn about your school and who your perfect student is.
  • I Build: I make simple, clear lead gen pages for your courses that people trust.
  • I Advertise: I run ads that talk to people looking for a career, not just a chasing certificates.
  • I Qualify: I qualify the leads through thorough assessment, get their details and send you only the best, most serious people to call.
the process

My qualification process

Visitors take a short, engaging quiz about their welding career goals. This immediately separates curious browsers from committed prospects.I ask specific questions about schedule, budget, location, and background. This confirms they meet your institution’s basic requirements.Through intentional questions, I identify their timeline and urgency. This flags applicants who are ready to enroll now versus those still deciding.

 Initial Interest Filter

Program Fit Assessment

 Readiness Verification

790

Happy Customers

290

Completed Projects

1,900+

Cups of Green Tea

3,200

Working Hours

  Let’s Build Your Student Pipeline!

My own journey in digital marketing showed me the power of specialized skills. Now, I’m dedicated to ensuring Kenya’s welding trainers get the students they deserve.

Get Started Now!